tvScientific is a company that provides a cutting-edge platform for connected TV (CTV) advertising. It offers solutions for precise targeting, premium inventory access, and total control over advertising campaigns. Advertisers can leverage thousands of unique behavioral targeting segments to reach their ideal customers. The platform emphasizes radical transparency and delivers real-time insights into campaign performance, targeting, and attribution. tvScientific aims to optimize advertising spend by focusing on tangible business outcomes and offering tools for real-time optimization and brand safety. It serves various industries including retail, mobile games, fintech, and insurance, and caters to consumer brands of all sizes.