TrueCar, Inc. is an innovative online automotive marketplace where consumers can buy new and used cars. TrueCar provides transparency in pricing, allowing customers to see what others have paid for similar vehicles, enabling informed purchase decisions. The platform offers tools to calculate buying power, determine trade-in values, and access exclusive incentives and rebates. Users can customize their searches based on budget, brand, or vehicle type, including electric and hybrid options. TrueCar collaborates with certified dealers to ensure a streamlined and efficient car buying experience.