Traction Rec is a company that empowers nonprofit community centers through the use of an industry-leading member management CRM built on Salesforce. Traction Rec helps organizations like YMCAs, JCCs, and Boys & Girls Clubs enhance their community engagement by providing technology solutions for membership management, child care, fundraising, and facility management. Their goal is to support these organizations' operations and leadership by simplifying workflows and providing actionable insights to drive revenue and improve organizational impact.