Traction is a cutting-edge marketing accelerator and consultancy agency based in San Francisco. It specializes in bridging the gap between brand and performance marketing by providing affordable access to elite talent and senior industry experts. With a zero-waste structure and AI-driven marketing leadership, Traction tackles complex marketing challenges for global clients such as Apple, Adobe, and LinkedIn. The company redefines traditional agency models with its innovative Liquid Workforce concept, ensuring bespoke and effective marketing solutions. Traction also curates The Futureproof Project, a community of marketing leaders focused on leveraging AI and emerging technologies.