TMA (The Marketing Arm) is a company that specializes in creating cultural resonance for brands. Rather than simply following trends, TMA aims to deliver innovative ideas that generate culture, conversation, trends, and passionate brand advocates. The company has developed a proprietary Cultural Resonance Score™ to measure a brand's impact and opportunities to enhance cultural resonance and achieve business goals. With over 30 years of experience, TMA crafts engaging content, memorable experiences, and dynamic partnerships to assist brands in elevating their cultural presence.