The National Research Center for College & University Admissions, Inc. (now Encoura) is dedicated to empowering educational institutions and students by providing industry-leading research, strategic insights, and proprietary data to improve enrollment, marketing, and academic programming success. Through their Encoura platform, they offer services such as enrollment marketing, digital marketing solutions, and strategic enrollment consulting, leveraging a comprehensive database and predictive modeling to enhance recruitment and engagement strategies. Their solutions help understand market trends, engage students and families effectively, optimize enrollment funnels, and tailor educational program offerings, all while fostering meaningful connections between students and educational institutions.