Swayable

Swayable

  • 51-200 Employees
  • Seed Round on 2019-04

Careers at Swayable


About Swayable

Swayable is a leading pre-market testing platform that helps brands, agencies, and campaigns enhance their marketing strategies through data-driven insights. By utilizing advanced statistical methods, including randomized controlled trials, Swayable provides robust data on messaging persuasion, measuring factors such as brand lift, purchase intent, and audience segmentation. Trusted by top brands like Airbnb, Paramount, and Amazon, Swayable enables users to test various media forms, including videos, packaging, and campaign messaging, providing actionable insights within 24 hours. Co-founded by PhDs James Slezak and Valerie Coffman, the company focuses on transforming marketing strategies by unlocking the power of persuasion through data science.