Soda is a GenAI-first platform focused on data quality and data observability. It helps organizations ensure their data products and pipelines are reliable by embedding declarative data quality checks into existing workflows. Soda provides a seamless experience for data validation, allowing monitoring of data quality health using out-of-the-box observability and tests. The platform offers integrations with existing tools and frameworks, making it suitable for various personas within data teams to contribute to maintaining high data standards. Soda is trusted by over 100 organizations to streamline their data quality processes in production environments.