Recast is a cutting-edge company that specializes in building a rigorous Marketing Mix Modeling (MMM) platform. They focus on providing high accuracy and transparency in understanding and optimizing marketing expenditures across complex businesses. Recast's solutions help clients manage and optimize more than $3 billion in annual marketing spend. Their platform is widely used by technical marketers, data scientists, and finance teams to measure the effectiveness of marketing channels, forecast business trends, and optimize budget allocations. The company's emphasis on model quality is supported by a team with strong mathematical and statistical expertise, striving to set unparalleled performance standards in the industry.