ProVeg International is an organisation committed to transforming the global food system by reducing reliance on animal agriculture and promoting plant-based diets. With a presence in over 12 countries, ProVeg works on multiple fronts, including business innovation, policy advocacy, and public education, to encourage a shift away from animal-based foods. Through initiatives like the Veggie Challenge and collaborations with various stakeholders, the organisation aims to tackle pressing global issues such as climate change, lifestyle diseases, global hunger, and animal suffering. ProVeg International is also engaged in shaping policies at the UN and EU levels to drive the adoption of plant-based alternatives.