Pride in London is a non-profit organization predominantly run by volunteers, dedicated to organizing London's largest one-day LGBTQ+ event. It aims to maximize visibility, promote unity, and advocate for the equality of the LGBTQ+ community. The organization hosts various campaigns, events, and volunteer opportunities, and any surplus funds are used to further support LGBTQ+ initiatives. With a history stemming from the first Pride march in London in 1972, Pride in London continues to be a vital platform for every part of London's diverse LGBTQ+ community.