Prezly is a CRM platform dedicated to serving public relations (PR) teams by streamlining contact management and media outreach activities. It facilitates organizing media lists, tracking engagements with journalists, and publishing stories. Users can utilize features like email campaigns, media monitoring, and creating multimedia press releases through a no-code site builder for branded newsrooms. Prezly also provides comprehensive analytics tools to measure campaign effectiveness and audience engagement. The platform is designed to simplify PR operations for teams, including agencies, nonprofits, and communication departments in various organizations.