Praia Health is an innovative platform designed to revolutionize consumer experiences in the healthcare sector. It enhances the delivery of individualized health solutions by systematically offering health systems' services to the right consumers at the right time, based on comprehensive identity-driven personalization. By utilizing a digital flywheel approach, Praia Health aims to improve patient engagement and reduce workforce burden through algorithmic delivery of digital experiences. It was incubated by Providence and supports millions of user accounts, providing substantial value to health organizations. Praia Health also integrates with various partners to enhance healthcare identity verification and lab ordering experiences.