Permutive is a company that specializes in enabling publishers and advertisers to effectively manage and utilize audience data. Their platform offers advanced data collection and enrichment capabilities, seamless activation across direct and programmatic channels, and provides robust insights, analytics, and predictions. Designed to empower advertising and media industries, Permutive facilitates precision targeting and audience expansion while ensuring privacy and security through their infrastructure that includes capabilities like real-time audience activation and data clean rooms. They focus on helping publishers increase audience scale and advertisers achieve better outcomes with first-party data management and safe advertising practices.