Pacifica Beauty is a company that specializes in the production and sale of a wide range of beauty and personal care products. Their offerings include skincare, haircare, bath and body products, fragrance, and makeup. The company emphasizes vegan and cruelty-free ingredients across its collections, such as vegan collagen and aromatherapy-inspired scents. Pacifica Beauty also engages customers with quizzes to help them find suitable products and promotes various benefits like free gifts on purchases over a specified amount and a loyalty rewards program. They market special offers and seasonal sales, offering products like serums, perfumes, and personal care kits at discounted rates.