OUAI is a company specializing in hair care, body care, and fragrance products. It offers a wide range of products such as shampoos, conditioners, body cleaners, and scented mists. With a focus on catering to various hair types and concerns, OUAI provides products aimed at improving scalp health, reducing frizz, and addressing dandruff. The company also has a selection of body creams, scrubs, and perfumes. Additionally, 'OUAI' in French signifies 'yes', reflecting its brand ethos and Parisian-inspired style. The company emphasizes sustainability and offers refill options for many products to reduce waste.