Nimbus is a disruptive new ad platform that combines the industry’s most competitive programmatic auction with comprehensive reporting. It aims to maximize ad revenue for mobile and CTV advertising by optimizing yield through agnostic auctions, low-latency cloud architecture, and real-time reporting. Designed as a 'Publisher First' platform, Nimbus connects publishers to a wide network of demand partners, ensuring the highest possible CPMs without conflicts of interest. The Nimbus platform is notable for its speed, seamless integration capabilities, and advanced ad technology like Nimbus Brain™. It serves a wide array of ad formats including video, static display, and native ads.