Nexxen is a flexible advertising platform that connects data to deliver desired outcomes. It operates as a unified demand- and sell-side platform with an integrated data management system and creative studio, designed to improve programmatic advertising performance and efficiency. Nexxen provides solutions for both advertisers and publishers, helping advertisers reach target consumers and maximize ROI, while allowing publishers to maximize programmatic ad revenue and maintain control over inventory and audiences. The platform's expertise in streaming and innovative advertising solutions, such as ACR data, voice-to-action creatives, and green media products, set it apart in the advertising ecosystem.