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About Mparticle

mParticle is a customer data platform that offers multi-channel consumer brands the ability to deliver intelligent and adaptive customer experiences. By utilizing AI-powered customer insights and predictions, mParticle helps organizations make informed decisions at scale. The platform simplifies data management by eliminating silos and ensuring data accuracy, security, and usability. It facilitates real-time audience engagement via API-based integrations, making it possible to personalize customer experiences across any device or screen. Companies like HBO Max, New York Post, and Klarna use mParticle to improve campaign targeting, customer engagement, and operational efficiencies.