Midwestern is a company that specializes in software product development, offering embedded services to help businesses deliver high-quality product features efficiently. They focus on providing strategic assessments, technical guidance, and scalable resources to support teams at any stage of their development journey, from MVP prototyping for early-stage startups to quality control for market leaders. Midwestern partners with clients to enhance user experience, speed up deployment, and ensure project success, as demonstrated by their work with clients like You. com and Lyft. Their services include product design, engineering, project management, and brand development, all aimed at creating scalable and elegant solutions that align with user needs and business goals.