Matomo is a powerful web analytics platform that offers complete data ownership and privacy protection to users. As an open-source alternative to Google Analytics, Matomo ensures GDPR and CCPA compliance, making it a choice for organizations focused on ethical data usage. With features like consent-free tracking, marketing attribution, and log analytics, Matomo provides users with comprehensive and accurate insights into website performance. It is recognized for its ease of use, customization, and the ability to operate on-premise or in the cloud. Trusted by over one million websites globally, Matomo is committed to providing a secure and transparent web analytics experience without data sampling or limitations.