Love to Ride is a platform designed to promote and facilitate cycling by getting more people to ride bikes. It offers unique digital tools and resources for individuals, businesses, and communities to achieve mode shift towards active transportation. Love to Ride works with government, businesses, and universities to generate valuable ridership data and planning insights, helping to create better biking communities. The platform also supports transportation planning by providing crowdsourced Intelligent Transportation Systems (ITS) data, and positions itself as the home for everyday bike riders who want to track their rides easily and provide feedback. Love to Ride aims to use biking to boost well-being, reduce emissions, and energize workplaces.