Landa is a platform designed to streamline real estate investment by allowing individual investors to buy shares in rental properties. It offers a simplified interface for investing in diverse residential markets with property shares starting at accessible price points. The platform emphasizes long-term returns and risk-adjusted investments, providing users with tools to manage and track their portfolios. Landa also facilitates trading of property shares, although liquidity is not guaranteed. The company positions itself at the intersection of technology and real estate, offering extensive resources and support for both individual and institutional investors.