Kinship is a comprehensive pet care resource offering a wide range of services and products for pet parents. With a focus on new pet care, health, nutrition, and behavior, Kinship provides tools and resources like nutrition calculators, training programs, and access to veterinary advice. They also offer a curated selection of pet products such as food, treats, toys, and accessories, and emphasize sustainable and holistic pet care practices. Kinship is also involved in animal advocacy and lifestyle content tailored for pet owners, highlighting topics such as pet adoption and welfare. As a partner of Mars Petcare, Kinship aims to enhance the pet parenting experience through expertise, convenience, and community engagement.