Kantar is a leading data insights and consulting company that helps organizations understand consumers and their behaviors. Through a combination of advanced analytics, products, and platforms, Kantar offers services in brand strategy, consumer behavior analysis, creative testing, and customer experience optimization. With a focus on industries such as automotive, consumer packaged goods, energy, finance, media, retail, and technology, Kantar provides strategic guidance and innovation support that drive growth and enhance brand value. Their expertise spans global markets and is supported by a workforce of 28,000 colleagues dedicated to providing meaningful insights. Kantar is committed to fostering sustainable growth and promoting inclusive brand strategies.