Invisibly is a platform that leverages AI to provide market research and business solutions through user engagement and data collection. The company offers a mobile app where users can earn points by taking surveys or connecting their bank accounts to share transaction data, all secured by data encryption systems. These points can be redeemed for gift cards from various popular brands. Invisibly emphasizes the value of user data and offers rewards in exchange for shared opinions and spending habits, ensuring that user data security is maintained through trusted integrations like Stripe.