Insticator is a company that specializes in maximizing audience engagement and revenue for publishers through innovative ad management and audience interaction tools. The company's products include a full ad management suite, supply side platform, video solution, content engagement unit, commenting platform, and rating & review system. Insticator aims to help publishers effectively collect and utilize first-party data to engage and monetize site visitors. They offer tools such as trivia, polls, and commenting to keep audiences engaged and coming back. The company prides itself on its responsiveness and the ability to provide comprehensive reporting and insights for its clients.