Innovid is an independent advertising technology platform that specializes in the management and measurement of converged TV campaigns. The company combines ad delivery, dynamic creative personalization, and measurement in a single platform, allowing advertisers to activate, iterate, and optimize their advertising efforts continuously. Innovid is known for its solutions in ad serving, creative management, advertising measurement, and identity resolution, with a focus on the TV and digital advertising landscape. It aims to drive business results by offering an interoperable, identity infrastructure and facilitating an always-on intelligence for advertisers.