HARIBO of America, Inc. is a company known for producing iconic gummy candies, including Goldbears, which bring joy to both children and adults. The company offers a wide range of confectionery products and emphasizes fun, inspiration, and festivity in their offerings. HARIBO promotes creativity through sweet crafting ideas, DIY projects, and festive baking recipes. They also provide personalized products and special editions, such as their Harry Potter-themed candies. HARIBO values corporate responsibility and consumer engagement, maintaining a robust presence through online shops and factory sales. The company actively seeks to engage employees and consumers through various activities and marketing campaigns, making it not just a candy brand but a source of happiness and celebration.