GumGum is a company specializing in contextual intelligence technology that enhances digital advertising. They offer a platform that uses artificial intelligence to deliver highly relevant and timely ad experiences, utilizing attention metrics and creative ad units to maximize ad relevance and performance. GumGum's solutions are tailored for advertisers and publishers, providing tools to connect with audiences at the right moments through various advertising mediums such as Connected TV and in-game advertising. Additionally, their platform focuses on maintaining brand safety and finding untapped audiences.