Gumband is a company focused on enhancing experiential marketing through digital innovation. They provide a unified user interface that allows brands to manage spaces in real-time, transforming experiences into fully measurable marketing assets. Gumband's platform enables brands to track and optimize in-person activations, boosting the return on investment for experiential marketing. They offer insights specifically designed for understanding in-person engagement and spatial popularity, enabling brands to integrate 'in real life' experiences into their omni-channel marketing strategies. Their privacy-conscious presence sensor captures data without personal identifiers, providing metrics for advanced understanding of guests' interactions. Trusted by major brands across technology, entertainment, and retail, Gumband's solutions are geared towards improving the effectiveness of real-world marketing strategies.