goo. gl is a URL shortening service provided by Google, primarily used to shorten long web links into concise, easily shareable ones. Originally launched as part of Google's broader suite of developer tools and APIs, goo. gl is scheduled to be fully deprecated by August 25, 2025, due to declining usage in favor of newer alternatives. Existing links will continue to be supported until then, but users are encouraged to transition to other URL shortening services. goo. gl links were often used in various Google apps for link sharing and will continue to function through these apps. The service is part of Google's broad offering of developer support and online tools that enhance web navigation and app experiences.