Gameplan is a Swedish company dedicated to integrating esports into education since 2015. The company works with schools, teachers, and students to offer an educational platform complete with courses and curriculum centered around esports. Gameplan aims to teach valuable life skills such as communication, collaboration, and leadership through gaming, preparing students for careers in esports as players, coaches, analysts, or producers. The company promotes a culture that balances hard work and fun, offering flexible work hours and wellness benefits to support personal and professional growth.