Forge is a financial services company focusing on providing access to private markets for various investors and private companies. They serve individual, accredited, and institutional investors, offering a range of services including trading pre-IPO shares, analyzing private market data, and managing investments through a self-directed IRA. Forge offers proprietary tools and data insights to help make informed investment decisions in private markets, including a daily indicative pricing for over 240 pre-IPO companies. They aim to bring transparency and liquidity to the private market landscape for investors and companies alike.