Firefly is a cutting-edge digital out-of-home advertising network that leverages the mobility of vehicles to provide dynamic, data-driven advertising solutions. By utilizing GPS-enabled digital tops on taxis and rideshare vehicles, Firefly delivers engaging and targeted messages across major cities in North America such as New York, Los Angeles, and Chicago. Their innovative approach includes car top advertising, car wraps, LED trucks, and TaxiTV, allowing brands to effectively reach audiences on their daily journeys. Firefly's platform focuses on advanced tracking, measurement, and optimization, ensuring brands can deliver tailored messages at the right time and place.