Drop is a rewards app that allows users to earn points by shopping at their favorite brands. By linking a debit or credit card, users can seamlessly accumulate Drop Points, which can be redeemed for gift cards and other rewards. The app boasts over 5 million members who appreciate the easy-to-use interface and the ability to earn points on everyday purchases. Drop prioritizes user privacy with industry-leading security measures, including bank-level encryption and TLS for secure data transmission. The company engages with retail partners through anonymized transactional data to provide personalized experiences for users without sharing personally identifiable information.