Drift is a software company that specializes in sales engagement solutions. It focuses on helping businesses connect with potential customers early in their buying journey through its platform. Drift offers products like conversations for insights and coaching, deals for pipeline management and forecasting, and forecast tools for predicting sales outcomes. The company's solutions are designed for roles such as revenue operations, sales leaders, and customer success, emphasizing technology and workflow optimization, team productivity, and customer loyalty and growth. Drift's platform is integrated with Salesloft, providing a seamless experience for managing sales processes.