Dr. Squatch is a company specializing in personal grooming products, most notably their natural and handcrafted soaps designed for men. The company emphasizes the use of high-quality, organic ingredients in their products, which include soaps, shampoos, and deodorants. Dr. Squatch markets itself with a playful, masculine brand identity and often encourages subscribers to embrace its unique product offerings for a premium shower experience. They offer subscription services and aim to provide an interactive and engaging shopping experience, including limited edition products like 'The One Ring Rinse.