Dairy MAX Inc. is an organization dedicated to promoting the dairy industry and connecting the dairy experience with hearts, minds, and communities. They focus on nutrition education, consumer outreach, and supporting dairy farmers through various programs and partnerships including collaborations with schools, athletic departments, and the NFL. Dairy MAX provides resources such as recipes, digital toolkits, and educational tools. The company also highlights successes in wellness and supports dairy-focused menus in restaurants and school nutrition initiatives, advocating for the inclusion of milk products in public diets.