CMB is a consulting firm specializing in providing insights and strategic guidance through the integration of advanced analytics, artificial intelligence, and human intelligence. They offer services across various industries, including financial services, gaming, healthcare, media & entertainment, retail, tech & telecom, and travel & hospitality. CMB focuses on enhancing business impact by combining deep industry knowledge with innovative research methodologies to drive transformational decisions. Their approach involves close collaboration with clients, ensuring insightful deliverables and strategic activation plans. With their headquarters in Boston, they aim to support clients in making informed decisions by providing a consultative partnership that challenges assumptions and uncovers critical insights.