CloseFactor is a company that utilizes generative AI and machine learning to optimize sales and marketing strategies. It analyzes data from past deals and sales plays to identify accounts that are currently ready to buy and provides tailored messaging through SmartSend. By pinpointing the ideal target accounts and suggesting the right contacts, CloseFactor enhances sales teams' effectiveness in account prioritization and targeted outreach. It leverages large language models (LLMs) for real-time account research and buying signals to help clients improve their buyer engagement and increase pipeline quality and quantity.