Blink UX is a user experience research and design firm that applies evidence-driven design principles to create innovative and memorable products for clients. The company emphasizes the importance of user experience in shaping perception of brands. Its research-led approach helps in crafting superior design solutions, which are not only functional but also aesthetically appealing. Blink UX is known for its work with prestigious clients including NASA, Amazon, Atari, and the New York Times. The company focuses on prototyping and collaborative design processes that align organizations and enhance user experiences.