BBB Midwest Plains is a regional branch of the Better Business Bureau (BBB), an organization that focuses on fostering trust between businesses and consumers. The BBB helps individuals find trustworthy businesses and provides services such as business accreditation, complaint resolution, and scam tracking. It serves as a resource for both businesses, by offering accreditation and other business resources, and consumers, by assisting in filing complaints and providing information about trustworthy businesses. The BBB Midwest Plains is part of a larger network dedicated to promoting ethical business practices and protecting consumers in the marketplace.