Barrel is a digital agency that specializes in omnichannel commerce for consumer packaged goods (CPG) brands. They focus on enhancing e-commerce websites, driving engagement, and boosting sales across online and offline channels. Barrel provides services including B2B and DTC Shopify platform support, email/SMS marketing, loyalty programs, and retail activation. They conduct customer journey insights and offer comprehensive marketing and UX strategies to create seamless brand experiences. Barrel has partnered with well-known brands in various industries, including beauty and food & beverage, to enhance their online presence and grow their business.