Backlight is a global media technology company specializing in video and entertainment content lifecycle management. The company offers award-winning, cloud-native SaaS solutions designed to improve every stage of video production, from creation to monetization. Backlight solutions cater to a range of industries and use cases, including broadcasting, gaming, marketing, and education. With a portfolio that includes brands like ftrack, iconik, Celtx, Zype, and Wildmoka, Backlight provides powerful tools for production tracking, media asset management, live cloud production, web streaming, and OTT solutions. Their offerings support creative professionals, broadcast operators, and marketers in enhancing efficiency and collaboration in creative projects.