ALU is a company specializing in developing and providing innovative product display solutions for various industries, including apparel, sportswear, cosmetics, and department stores. Their offerings include products like the Autopole, Insula, Plot, Tondoquadro, and others designed for efficient and aesthetically pleasing presentation and organization. ALU also engages in creating temporary showrooms and pop-ups, such as their collaboration with Nike Jordan in Paris, and virtual showrooms. Based in Italy, they emphasize modern design and functionality, aiming to enhance the customer experience in retail environments.