AJ Bell is an award-winning investment platform that makes investing easy for its customers. It offers a variety of accounts and services such as SIPPs (Self-Invested Personal Pensions), ISAs (Individual Savings Accounts), dealing accounts, and cash savings hubs. AJ Bell provides regular investment services, investment options, and resources like mobile dealing applications to enhance the user experience. The platform also offers expertly managed funds, including responsible and growth portfolios, to accommodate different investment strategies and risk levels. With a commitment to user education, AJ Bell provides free guides, investment ideas, and market insights to help investors make informed decisions. The company is recognized for its ease of use and is regulated by the Financial Conduct Authority, offering a secure and trustworthy investment environment.