Adway is a company that specializes in talent attraction and recruitment through automated social media advertising and candidate nurturing. They leverage artificial intelligence to create hyper-targeted job and employer branding campaigns designed to attract and engage top talent. Adway integrates seamlessly with existing Applicant Tracking Systems (ATS) to enhance the recruitment process for in-house teams and agencies. Their approach focuses on improving recruitment metrics such as fill rates, applicant quality, and diversity, while shortening the time-to-hire. By using eCommerce tactics in the digital recruitment landscape, Adway provides a smooth and effective candidate experience.