Adtheorent

Adtheorent

  • Founded in 2012
  • 201-500 Employees
  • $121.5M Post-IPO Equity on 2021-12

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About Adtheorent

AdTheorent is a company specializing in machine learning and data science solutions to enhance advertising and marketing efforts. The company offers custom machine learning solutions that enable predictive targeting, geo-intelligence, and cross-environment mapping, all aimed at optimizing advertising campaigns. AdTheorent emphasizes a privacy-forward approach by eliminating reliance on cookies and offering ID-independent, omnichannel audience activation. Their solutions cater to a diverse array of industries including auto, dining, health, finance, insurance, and retail. Acquired by Cadent, AdTheorent continues to lead in programmatic advertising innovation, receiving numerous industry awards for its advanced AI-based advertising solutions.