84 51

84 51

  • Founded in 2015
  • 1001-5000 Employees

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About 84 51

84. 51° is a data science and analytics company focused on providing insights into consumer behavior and marketing strategies. Partnering primarily with Kroger and other consumer packaged goods companies, 84. 51° leverages data from over 62 million households to help brands engage customers along their purchase paths. The company offers a range of services that include loyalty marketing, behavioral analytics, and media strategies designed to build brand loyalty. With an emphasis on personalized and targeted marketing, 84. 51° uses cutting-edge data science to deliver customer-centric strategies and solutions across the retail business.